State Driver Reviver

About This Project

State Driver Reviver is a roadside awareness programme promoting the dangers of driver fatigue whilst providing road users with free refreshments and activities.

A campaign idea was developed along with press ads, to highlight how State employees volunteer their free time over the holidays to work at the roadside stops.

We won’t tell you what we did to get the model’s smiling on the day… Anything for the shot!

Category
Advertising, Print